The use of digital channels to promote goods and services to consumers is referred to as digital marketing. Websites, mobile devices, social media, search engines, and other similar channels are used in this kind of marketing. With the introduction of the internet in the 1990s, digital marketing gained popularity.
Digital marketing is frequently regarded as a novel approach for businesses to approach customers and comprehend their behavior. It shares some of the same principles as traditional marketing. Traditional and digital marketing strategies are frequently combined by businesses in their plans. However, it has its own set of difficulties, including implicit bias.
Key Takeaways The practice of marketing to customers via a variety of digital channels, such as websites, mobile devices, and social media platforms, is known as digital marketing.
Internet marketing, which is only carried out on websites, is distinct from this type of marketing.
Email marketing, content marketing, search engines, social media, and other forms of digital marketing are just a few examples.
How to differentiate oneself in a market that is oversaturated with digital marketing advertisements is one of the most significant obstacles that digital marketers must overcome.
Among the difficulties of digital marketing is implicit bias.